Birdie & Louie: An Ecologically Responsible Wet Cat Food Company

Consumers said, “I want to feed my cat tuna while providing a well-balanced diet that’s nutritious.” We answered with a simple solution by offering Birdie & Louie tuna-based wet cat food products. In fact we’re excited about it, because it took a lot of coordinating to get our brand to the place where we want it—providing balanced and nutritious products while being ecologically responsible.

That’s a mouthful, and oh-so important. We understand. Let’s run down this checklist (with a laser pointer) and review some of the key features of Birdie & Louie tuna-based wet cat food. These features make our products stand out on the grocery store shelf, and stand out to your cat’s tuna-craving appetite.

Our Ingredients List Starts with Tuna
To be more specific, our tuna-based wet cat food is at least 80% tuna. Our premium “Tuna Tuesday” formula is 87% tuna. No matter which variety of our tuna-based wet cat food you try, you’ll see tuna is always the first ingredient listed on the ingredients label.

So the next question should be, what kind of tuna are we talking about? Raised or wild? And why does that matter?

Our Tuna Is Ocean Caught While Practicing Fair Fishing

Here’s a direct explanation for why ocean caught is important from

Wild fish have a more diverse diet than farm-raised alternatives, which gives them a better flavor. The meat is leaner. Because wild fish are constantly moving and trying to find food to eat, their meat is leaner than farm-raised options. As a result of the meat being less fatty, it’s healthier.

However, it’s also important to consider the ecological impact that tuna fishing has on the oceans in which our fisheries fish. We call this fair fishing practices, which ensures that our fishery partners are engaging in fishing that allows for a healthy balance of tuna remaining in the oceans. Tuna are towards the top of the food chain, and it’s important to make sure the rest of the ecosystem is able to sustain such fishing, short-term and long-term. All of our fishery partners honor a commitment to practice fair fishing.

Our Fishery Partners Are Certified Dolphin Safe

This definition for “dolphin-safe” comes straight from

“In order for tuna to qualify as ‘dolphin-safe’ in the United States, U.S. regulations require a written statement from the captain of the vessel, in most fisheries worldwide, certifying that no purse seine net or other fishing gear was intentionally deployed on or used to encircle dolphins during the fishing trip in which the tuna were caught, and that no dolphins were killed or seriously injured in the sets or other gear deployments in which the tuna were caught.”

Ecological Responsibility Is Sustainability

This topic is deeply important to us, as a brand, and we know that many of our customers agree. It’s important for today because we want to know, right now, as we are in the middle of doing business, we are being considerate of our precious, limited resources. And of course, we also want to make sure that many years into the future, we are doing our part to make sure we can continue to be in business. Because ecological responsibility is sustainability.