You asked. We listened. The 12pc variety pack is here.

As Seen On

As Seen On

Tune up the Tuna

Let’s talk about the most delicious, nutritious meal your furry friend has had recently. Tuna is nearly irresistible to cats, but it’s hard to find in a complete and balanced formula. That’s where we come in…

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What People Say

Our customers are pawesome…

When the beggars are choosey...

Choose the best


Submit Your Pet's pics!

Here’s where you get a chance to brag. Send us your favorite pictures and we’ll feature them here and on social!


The Proof Is In the Purring...

Check out these "picky Eaters" getting a taste of Birdie & Louie

Secret Sauce Exposed

What's really in pet food

You want your pet’s food to have simple and limited ingredients – not full of fillers and additives. We are transparent about our ingredients so you can feel good about your pet’s food.

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All About Tuna

All About Tuna

Tuna is irresistible to cats. Read all about our formulas and what make them special.
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Environmentally Friendly

Environmentally Friendly

Dolphin Safe and Fair Fishing practices are just a few ways that we're doing our part. Read all about it here.
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Balanced Diets

Balanced Diet

Does your pet have a balanced diet? We touch on best practices and what you can do to be sure here.
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What they are saying

We sat down with a few of our favorite customers to see what they had to say. here are their unedited thoughts